Last week, I described a model of CMC which
focused on what is lost in online communication, and also described a main
criticism proposed by Walther (1992), in which he correctly identified that the
‘cues filtered out’ theory does not explain a lot of online behaviours.
Instead, Walther proposed a ‘hyperpersonal’ model,
which suggests that, actually, people conversing online become hyper-personal
i.e. they become more personal than when communicating f2f (face to
face). In this model, the focus isn’t on what is lost during CMC, but areas in
which online communication exceeds what would be common in meat space. He based
this model on the discovery that CMC groups were consistently rated as being
more affectionate than their f2f counterparts (Walther, 1995). Through further
study, he identified key factors of CMC which contributed to this effect,
including expectations of future communication, a zone for reflection, more
attentional focus on the message and most importantly anonymity. In his model,
time to reflect on and send the message allows for heavy editing to promote the
best side of oneself (something that is physically impossible in meat space). This, combined with the lack of f2f cues makes the
receiver more susceptible to the positive cues conveyed in the message, and as a
result the receiver gains a very positive image of who they are talking to and
begins to idolise. Noting similarities in who they are speaking to,
e.g. similar hobbies or social groups, leads to an increase in reciprocal
liking. Finally, anonymity (where people feel less inhibited to withhold
questions, and divulge on their own lives) creates a situation where two or
more people are very overly personal with each other; i.e. hyperpersonal. (See below for a diagram of this).
Hyperpersonal 'loop' |
However, I don’t feel I become hyperpersonal when I’m anonymous and talking to somebody I have never met. In these situations a sort of ‘stranger danger’ situation takes over, where I feel more private because I don’t know exactly who I’m talking to, and I don’t want them to know personal things about my life. Recalling my 14 year old self on Habbo Hotel, if somebody asked me ‘ASL?’ I was always reluctant to answer, despite the fact that this venue held all the qualities that Walther argues would lead to hyperpersonal communication. I came onto the online venue wanting anonymity and to be anybody and do anything, and so for people to ask me what my REAL age was, what my REAL gender was, and even ask me where I lived was too personal. However, these are just my personal experiences and they might be very much due to my personality. To other people, the anonymity of an online venue might be a very liberating experience, and as a result I can easily see things becoming hyperpersonal.Therefore, hyperpersonal theory needs to take into account not just the factors of CMC, but also the venue, the wants and wishes of the person, and mostly the reason why they've come online. A person wanting to escape reality by playing as an imaginary character on second life might not want to become hyperpersonal because it is inflicting on them the very thing they want to escape, but somebody needing advice with a personal matter or a need to 'vent' will happily become hyperpersonal on venues such as 'yahoo answers' and other discussion boards. Therefore, though I agree hyper personal communication exists, i don't feel Walther's explanation is fully integrative and explanatory, simply because it still takes a technological determinist approach.
Until next time,
Philippa.
Philippa.